RSS stands for Really Simple Syndication and is a way of taking any content and syndicating it out to multiple sites. It was primarily aimed at newsfeeds and providing content from news sites to other sites.
Like many other technologies, it has been hi-jacked by Internet Marketers who have found this is an excellent way to get backlinks. It allows you to syndicate your content to hundreds of other websites at a click of a button, which in turn will boost your site in the search engine rankings.
In order to use RSS syndication, you have to have an RSS feed from your website. The easiest way to do this is to use Wordpress when creating your website. There are ways of making RSS feeds from normal HTML websites, but it is not always as simple as you may think. Quite often it involves a manual process and manual submission of files. However, there are a few websites that will automatically convert HTML to RSS for you.
Once you have an RSS feed you need to find some places to submit it.
There are two types of site you want to find.
Firstly you are looking for RSS directories. A quick Google will bring up plenty of directories you can use. There is software available you can buy which will automate the submission for you.
Once you have found your directories you want to submit your RSS feeds to them. Manually it isn't the fastest process, but it can be outsourced. You need to have your keywords, a title and sometimes a description prepared, but that won't take long.
It is often worth using different descriptions, titles and keywords to ensure each submission is unique. What level of difference this actually makes no one is quite sure, but it does appear to help.
If you are manually submitting RSS feeds then you must keep track of which sites you have submitted where. The reason being you don't want to submit the same site more than once. Plus, you are likely to want to submit other sites in the future.
The second type of site is the RSS Aggregator. This is a site which takes a number of RSS feeds and combines them into a single feed or webpage. This single feed can be submitted to RSS directories, further increasing your backlinks.
The RSS aggregator can be useful to mix up your RSS feeds on a topic with feeds from news sites on the same topic. This will provide a higher level of authority and provide more bulk to the content.
When you begin using RSS feeds, you need to also remember that many Web 2.0 sites such as Squidoo and many article directories have RSS feeds for the pages you create. These can also be submitted to RSS directories and aggregators in order to further increase links and boost rankings.
Your RSS feed submissions will be updated every time you update your webpage. Therefore, if you are regularly adding new content, you can find it syndicated out to many websites very quickly, gaining you backlinks to your site.
RSS feeds are a wonderful way to get additional backlinks and to help your sites rank well for their keywords. Use them, enjoy them and see the links flooding in.
Review
"Arguably, one of the best tomes...Twitter Power is jam-packed with clever ways to start and dominate a marketplace." (Brandopia.typepad.com, March 23rd 2009) "...good comprehensive overview...Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool." (B2B Marketing, July 2009) --This text refers to the Hardcover edition.
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!”
Stephen Pierce (www.MakeRealMoneyOnTheInternet.com)“In the short amount of time I have had with Joel Comm, I can clearly see that this is a man who understands how to build profitable Internet businesses. Twitter Power is sure to set a new standard for those seeking to broaden their entrepreneurial vision to include the latest Internet technologies. I recommend you read it and begin applying it to your business right away!”
Bill Bartmann, Billionaire Business Coach (www.billioanireu.com)
“I was lucky. Joel Comm sat down with me and explained what Twitter is, how it works, and how I could and should be using it for my business. Joel knows more about using Twitter than any other human, and the proof is in his own massive success with "tweeting." You're even luckier; in this book, Joel will teach YOU everything you need to know about Twitter—and you don't even need to buy him lunch.”
Dan O'Day, radio advertising guru (www.twitter/dan_oday)
“I'm amazed how many people are not yet using Twitter to connect with customers and associates. Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!”
Christopher Howard, wealth and personal achievement expert
“Social media has given online business the fuel to ride the next wave of the Internet for many years to come. If you want to be on the cutting edge of strategies that are being implemented by the most successful businesses, Twitter Power is a must-read. Joel has done a great job of demonstrating how a minor investment of time and energy can result in long-term payoffs. No wonder they call him the Social Media Expert!”
Kristopher Jones, CEO of Pepperjam and author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
“Joel Comm's understanding of social media and its applications for entrepreneurs and the growth of their businesses is remarkable. Beyond his knowledge, it is his ability to communicate it effectively that makes him stand apart, while his humor in delivery keeps you coming back for more. “
Jen Groover, a "One Woman Brand" and founder of Butler Bag LLC
“I've been a big fan of Joel's ability and track record to keep up and explain the importance of new web-based communication tools and trends. I consider him to be at the front edge of the Internet and a sage guide to help you grasp and understand changes in the fast-paced online world.”
Tony Rubleski, Amazon #1 bestselling author (www.MindCaptureBook.com)
Stephen Pierce (www.MakeRealMoneyOnTheInternet.com)“In the short amount of time I have had with Joel Comm, I can clearly see that this is a man who understands how to build profitable Internet businesses. Twitter Power is sure to set a new standard for those seeking to broaden their entrepreneurial vision to include the latest Internet technologies. I recommend you read it and begin applying it to your business right away!”
Bill Bartmann, Billionaire Business Coach (www.billioanireu.com)
“I was lucky. Joel Comm sat down with me and explained what Twitter is, how it works, and how I could and should be using it for my business. Joel knows more about using Twitter than any other human, and the proof is in his own massive success with "tweeting." You're even luckier; in this book, Joel will teach YOU everything you need to know about Twitter—and you don't even need to buy him lunch.”
Dan O'Day, radio advertising guru (www.twitter/dan_oday)
“I'm amazed how many people are not yet using Twitter to connect with customers and associates. Once again, Joel Comm leads the way into the future by showing people how they can have increased success by taking some very simple actions. This book has inspired me to take my social media presence to the next level!”
Christopher Howard, wealth and personal achievement expert
“Social media has given online business the fuel to ride the next wave of the Internet for many years to come. If you want to be on the cutting edge of strategies that are being implemented by the most successful businesses, Twitter Power is a must-read. Joel has done a great job of demonstrating how a minor investment of time and energy can result in long-term payoffs. No wonder they call him the Social Media Expert!”
Kristopher Jones, CEO of Pepperjam and author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
“Joel Comm's understanding of social media and its applications for entrepreneurs and the growth of their businesses is remarkable. Beyond his knowledge, it is his ability to communicate it effectively that makes him stand apart, while his humor in delivery keeps you coming back for more. “
Jen Groover, a "One Woman Brand" and founder of Butler Bag LLC
“I've been a big fan of Joel's ability and track record to keep up and explain the importance of new web-based communication tools and trends. I consider him to be at the front edge of the Internet and a sage guide to help you grasp and understand changes in the fast-paced online world.”
Tony Rubleski, Amazon #1 bestselling author (www.MindCaptureBook.com)
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